Predictable Prospecting's Podcast

On this episode, I’m interviewed by Stephan Spencer of Marketing Speak podcast. We discuss the intersection of sales and marketing, the steps to building a successful pipeline, and my favorite marketing initiatives and social proofs. I also give Stephan Spencer tips on how to improve his conversations with prospects, my best book recommendations, and a few of my top coaching practices.   Episode Highlights: What’s new in Predictable Prospecting? Creating meaningful conversations: Email and voicemail Assembling buckets and creating a value grid Top account-based marketing initiatives Defining the funnel and key metrics Fit sequence and nurture sequence The Five-Step System CRM recommendations Top coaching tips Book recommendations Sales enablement Favorite forms of social proof   Resources: Predictable Prospecting by Marylou Tyler CRM Recommendations: Microsoft Dynamics NetSuite Book and Author Recommendations: Drayton Bird Joseph Sugarman Denny Hatch David Ogilvy How to Write a Good Advertiseme