Predictable Prospecting's Podcast

Our world today feels smaller than ever, largely due to advancements in communication and technology, making plenty of business owners wonder: Should I expand my services abroad? My guest today is Hans Peter Bech, author of the bestselling book Building Successful Partner Channels and managing partner of TBK Consult, a company that helps IT groups break into foreign markets. We discuss the intense planning and logistics behind expanding a business, how culture impacts sales, and Hans Peter Bech’s suggestions for anyone considering making the jump into a foreign market. Episode Highlights: Who is Hans Peter Bech? Why you should take your company global Partner channels and foreign markets Challenges to expansion for IT companies How doing business differs from country to country Why planning is essential to expanding your business Hans Peter Bech’s top tips for going global Resources: Predictable Prospecting by Marylou Tyler Business Model Generation: A Handbook for Visionaries, Game Changers, and Chal