Revenue Marketing Radio With Debbie Qaqish
S01E09: Content as a growth lever in Revenue Marketing with Helen Whelan, Apigee
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:33:51
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Sinopsis
Join us as Helen Whelan, Editor-in-Chief at Apigee discusses how Apigee used a thought leadership content approach to help propel the company’s explosive growth to an eventual IPO this year. Helen will share what her role does and how having an Editor-in-Chief role has helped Apigee create competitive advantage.
