The Delivering Wow Dental Podcast

What's up, guys? Welcome to another episode of the Delivering WOW Dental Podcast. Today, I wanted to come on. I was actually inside of my practice's Facebook account, and I noticed that there were a few changes for targeting. I'm super excited about that, and so I just wanted to jump on. For all of you guys who are running Facebook ads, are boosting posts to your practice, this is pretty exciting news. In the past, we were actually able to target people based on their net income. You could put in someone who has a net income of $100,000, or 300,000, or half a million dollars, and that was super exciting, right? You could also target people by their home values and the amount of liquid assets that they have. A lot of you guys be like, "How does Facebook know all of that?" Well, I can tell you Facebook is super smart, super intelligent. In fact, really interesting, and I'm sure this has happened to you as well. I was actually in a van with some volunteers when I was in Kenya when we went off to build a classroo