Internet Marketing And Entrepreneurship With Miles

Learn the digital marketing angles to implement the most powerful ideas from Eugene Schwartz's famous book "Breakthrough Advertising!" Understanding the state of awareness of your target prospect is key to creating an advertisement and a landing page that will get the prospect to take the action you desire. If you're using a marketing funnel that is for an advanced state of awareness but your audience you're targeting on Facebook is for a unaware state of awareness… You're going to have a huge marketing problem! For Gene Schwartz in the breakthrough advertising days, The feedback loop to learn all of this was literally months because he was doing all of this work through direct mail. In this day and age, we have the benefit of using Internet marketing and pay per click marketing such as Facebook advertising in order to accomplish the same goal that Eugene Schwartz accomplished in a much shorter period of time. With that said, it's incredibly important to keep in mind the truths that Eugene Schwartz unco