#seoisaeo Podcast - Expert Interviews At Major Digital Marketing Conferences

Jeff Coyle talks with Jason Barnard about the risks and rewards of AI-generated content. Jeff Coyle is a data-driven search engine marketing executive and the Co-founder and Chief Product Officer for MarketMuse. He is focused on helping content marketers, search engine marketers, agencies and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. Today, producing large amounts of content is easier than ever with the help of AI. However, generated data alone combined with lazy editing would be a mistake and could kill your content strategy. Used intelligently, AI-generated content is a great support for us as content creators and an astonishing time-saver. It pre fills the blank sheet to give us a kick start. It provides the key points that need to be made to satisfy the user. From that foundation, it is easy for a good writer to efficiently create better content that is more valuable to the target audience. But beware! There are pitfa