#seoisaeo Podcast - Expert Interviews At Major Digital Marketing Conferences

Nik Ranger talks with Jason Barnard about semantically driven site architecture. Nik Ranger is the Senior Technical Lead at Studio Hawk, a Co-Host of Australian Search Marketing Academy (ASMA) for Semrush, the founder of SEO Collective Australia and a Brand Ambassador for Rank Ranger. She’s also an international search industry keynote speaker and was shortlisted for the Young Search Professional SEMrush award. Semantically driven site architecture is fun when you want to track and learn the search intent journeys of your consumers and use it to redefine your marketing funnel. In this brilliant podcast, Nik explains the broad considerations in the consumer's buying journey, how we identify the relevant ontologies, and how to qualify them into intent categories for a profitable site architecture. She uses a delightful and informative presentation with amusing memes from the sitcom “The Simpsons” which definitely contributes to better understanding this topic. She cites the platforms she uses for ce