#seoisaeo Podcast - Expert Interviews At Major Digital Marketing Conferences

Dawn Anderson talks with Jason Barnard about detecting co-occurrence confusion Dawn Anderson is the Director at Bertey Agency and an SEO Strategy Consultant by heart. She’s a digital marketing lecturer and international conference speaker sharing technical SEO and digital marketing strategies. Though strategies are moving away from keywords, we still need words to be found in search. In this episode, Dawn Anderson and Jason Barnard dive deep into Google’s natural language understanding and look at the confusions inherent in web content and the solutions Google is finding to the massive problem of ‘understanding a confused web’.  What you’ll learn from Dawn Anderson 00:00 Dawn Anderson and Jason Barnard00:48 Kalicube Tuesdays knowledge panel is growing01:19 Dawn Anderson’s Brand SERP02:38 Detecting Co-Occurrence Confusion04:11 Does overly complex schema markup help or hinder the machine?06:19 Get the fundamentals right first before being ambitious08:27 The good in one target per intent content09:39