#seoisaeo Podcast - Expert Interviews At Major Digital Marketing Conferences

Sarah Sennett talks with Jason Barnard about digital strategies for unpredictable audiences Sarah Sennett is a specialist in digital strategy and currently the Head of Agency Marketing at  Swanky, a leading Shopify Plus Partner agency. This is a spectacularly interesting episode: Sarah and Jason talked about the changes in audience behavior the pandemic brought, looking at the temporary nature of some and the permanent nature of others. Oh, and the hurdles and opportunities they present to digital marketers. Sarah also gives her insights about the future that faces us as marketers in a cookieless world with increasingly restrictive walled gardens imposed by Big Tech. She suggests that life is about to get very tough for data-driven marketers, but also offers ideas for opportunities through switching focus to brand.  Listen in and you’ll get both a super-smart analysis of the difficulties we face, but also boatloads of tips, tricks, ideas and opportunities for chat you can do, and where to focus yo