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Bad news travels faster than ever. And bad stuff happens to everyone. Best make a plan to deal with those problems now. Jeff Caponigro wrote the book on crisis management and has some good ideas on how to prevent crisis, as well. [Watch the video version of this interview here.] Fellow author and speaker, Michael Angelo Caruso, talks with Jeff about what it was like to work on one the biggest public relations campaigns of all time. Jeff Caponigro, APR, PRSA is Executive Vice President-Corporate Communications and Chief Marketing Officer of Trion Solutions, Inc., in Troy, Michigan. and President and CEO of Caponigro Public Relations Inc., in Southfield, Michigan. Jeff is one of the country’s most respected public relations and marketing professionals, specializing in branding, reputation management, media relations, speaker and media training, executive coaching and crisis planning and crisis communications. More on Jeff: - Worked with approximately 1,000 corporations and non-profit organizations - In