Ace The Gram

On today's episode we interview the marketing executive of "Me Collective" - Bella Williams. "Me" is a period care brand for the modern person.  "Me" is under the Zuru Edge umbrella and like all Zuru brands, launched with a splash. Hand painted billboards, launch events, influencer campaigns and a killer Instagram put Me on the map. We chat to Bella about the following: - how and why "Me" started - the ethos of the company and what makes them stand out in 2020 - the order of launching from design to product development to product photography and social media marketing - how Me works with influencers and "people of influence" - what the key ingredients are to a successful launch - why Me markets using social media when they're a supermarket product - how Bella keeps coming up with fresh content and caption ideas for Instagram - what other initiatives Me has to open conversations and connect with it's target audience - Bella's advice for other businesses launching in 2020 and what the key focuses should be Chec