Ace The Gram

Today's guest-  Rochelle Sheldon is an award winning social media marketing queen. She's the founder of Joyable and Something Blue and was a 2018 Finalist for Social Media Marketer of the Year 2018  Rochelle created a splash on Instagram when she launched New Zealand’s first bridal subscription box. The prize for launch included $5000 cash + cash prizes. We talk to Rochelle about how and why she had the confidence to launch this way. Rochelle covers: - how Instagram fits into the marketing mix - the step by step process for a successful product or service launch using social media - the keys to successful influencer marketing campaigns - how to choose the right influencer for your brand/service - how the industry has changed over the last 6+ years (Rochelle has worked in the industry for 5+ years) - why email addresses are still gold and the tips to grow your list - what we should be focusing on in today's social media marketing world - what actions push the needle forward when it comes to using social to gen