Ace The Gram

Viv starts by talking about her snack choices   This episode goes over:   The key changes Instagram has had over the past year. What we think Instagram will do in the future The actions you can take to make sure you’re relevant on Instagram in 2019/2020   These include:   The changes in user behaviour (likes, engagement) Figuring out your intention Influencer marketing - what you should focus on for a successful campaign The removal of likes and what that means for creators/brands The resources you can rely on now for your Instagram marketing Instagram Stories - why they should be your key focus AIMS Games - a case study from Ace the Gram. Why profile views show more than followers The modern-day user behaviour of using Instagram as a tool to find products and services (while leaving no trace). Lurker behaviour 70% of people look up a brand or service on Instagram before purchase Story views - instant feedback for brands Never before have we had such little difference between our brands and our customer