Ace The Gram

Sarah Holloway is a Melbourne lawyer turned Funtrepreneur.  Sarah owns Matcha Maiden, the popular Melbourne cafe Matcha Mylkbar, she hosts the podcast ’Seize The Yay’ and has her own following on @spoonful_of_sarah.   Sarah has successfully used Instagram for growing both her businesses and has built a strong personal brand.  Sarah shares what she's learned from growing both.   Show Notes:   [1.30] Turning Sarah’s first question on her: what makes her relatable and what is the most human thing about her [3.30] Why Sarah posts ‘raw images’  on her personal Instagram and how she keeps her personal Instagram and journey authentic  [6.45] How does the way Sarah posts on her personal branded account differ to how she posts/uses her business accounts @matcha_maiden and @matcha_mylkbar [7.55] Posting for what your community wants and how to stay ‘on brand’ [8.35] Why things like ‘style guides’ can help you with your consistency and voice on Instagram [9.20] Why Sarah doesn’t post all her business news on her persona