Ace The Gram

Jo - the founder and CCO (Chief Cookie Officer) of Hello and Cookie talks to us about how she generates sales from using Instagram as her main marketing platform. @hello_and_cookie has 8k followers on Instagram and gets over 2000 visits to her website every week (just from Instagram). Jo talks to us about her experience using influencer marketing, giveaways and how she continues to innovate her business and her Instagram Show Notes: [1.55] Why Jo started Hello and Cookie [4.49] How Jo continues to innovate and the importance of knowing your target market [7.12] What drives Jo in her business and why she thinks you should focus your energy on your own product/service [8.00] know your target market don't get lost trying to please everyone. [10.05] looking at other peoples account objectively to see what you can improve on your own account. [10.35] main ways to grow her account [11.36] process for influencer marketing techniques starting small and now going to bigger accounts. [13.04] 400 followers overnight wit