Ace The Gram
#36: Flipping The Traditional Influencer Marketing Techniques
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:32:24
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Sinopsis
Today's episode is with Anthony Svirskis: CEO of TRIBE -a self-serve marketplace connecting social media influencers with brands. Overseeing hundreds of influencer/brand campaigns has given Anthony a unique insight into what works when it comes to successful collaborations. Anthony gives us the low-down on how he sees influencer/brand partnerships working, the standard industry rates to expect and how to optimize Instagram for both parties. Show Notes: [1.18] Introduction to Anthony Svirskis [1.53] What is the purpose of the ‘Tribe’ platform [2.20] The background of how Tribe came about [5.05] How someone can use Tribe as a brand or as a creator [5.57] The impact the Instagram’s algorithm change has had on the influencer marketing space [9.30] How using Influencers who have already bought a brands product has improved the usual influencer-brand collaboration relationship [12.06] What brands are using the platform and how big companies need to be to start using influencer marketing [13.04] The key character