Ace The Gram

The Top 4 Influencer Marketing Mistakes and How To Avoid Them This episode of the Ace the Gram Podcast episode goes over the top 4 mistakes brands make in influencer marketing and how to avoid them. Influencer marketing is one of the most powerful marketing techniques available. It is constantly evolving and getting more advanced. Many brands have been ‘burned’ by influencer marketing campaigns that haven’t generated the results they were after or many brands are too intimidated to know where to start. Viv and Tash break down the top mistakes they’ve seen from being influencers, designing influencer campaigns and being the brand pitching influencers to be a part of their campaign. Viv and Tash go over some of the following key points: -The difference between influencer marketing and influencer advertising -Why it’s a good thing the number of influencers is growing -How to find the right influencers for your campaign -The difference between a micro and macro influencer and the different types of influencer cam