Uncensored Growth - Online Marketing & Business Strategies

In episode #27, Wilco will share his split-test geekiness with all of you. Time Stamped Show Notes: 00:25: You better get ready for some marketing geekiness. 00:55: Converted 83% better than my original version of that page. 02:55: Now, the first tip I want to give you is that you should not start running a split-test. 03:22: First, I’m just throwing something out, see if something even has potential. 04:16: My point here is that I only start split-testing once I know if something kind of works. 04:47: Now, the second thing that you need to do is to aim for big differences. 05:37: The main headline is like what really draws people into it. 07:00: You want to make sure that you have enough traffic. 10:30: My point here is that when you are doing a split-test, you need to know what you’re optimizing for, what your end goal is because sometimes, you’re looking at the wrong goals. 11:20My point here is that you need to make sure that you have the right goal in mind. 11:40 You need to have patience 13:00 Keep trac