Uncensored Growth - Online Marketing & Business Strategies

#18 - Why I had to let go of my ROI-focused mindset

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Sinopsis

In episode #18, Wilco shares why he had to let go of his return on investment focused mindset. Time Stamped Show Notes: 01:14: I pretty much calculate everything in life. 02:09: In my business, I pretty much calculate everything, as well. 02:32: Based on calculations, I make decisions on whether or not I should focus on something. 03:46: Over time, everything I did in my business sort of had to be ROI focused. 03:56: It's ridiculous to think that we need to have an ROI on everything, right, because sometimes it just cannot be calculated. 04:50: I joined Russell Brunson's Inner Circle mastermind last year. 06:20: You have to do content marketing, right, but if you do it yourself you can spend quite a bit of time. 07:49: I let go of that ROI mentality, it was only after I sort of accepted that you know not everything in my business should have an ROI, but sometimes it's just okay to go for your gut feeling, basically. 08:50: Don't always try to calculate everything. 09: 40: Ever since I let that go, the ROI foc