Focus Is Your Friend: How To Double Down On Marketing That Matters

Entrepreneur, speaker, and writer Pia Silva is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives. She is a Forbes contributor and has spoken at a host of entrepreneurial organizations including Goldman Sach's 10,000 Small Businesses, Million Dollar Women’s Summit, Squarespace, and We Work. Her company was named top "10 Design Firms Lead By Young People That Are Changing the Way We Look at the World" by Complex. Her book “Badass Your Brand: Impatient Entrepreneur’s Guide to Turning Expertise into Profit” launched March 16th, 2017.   “The one mistake everyone is making is they're not sticking forcefully to their focus and their message.” - Pia Silva What you’ll learn about in this episode: How Worstofall Design helps their clients build badass brands in three days or less Leveraging profitability by getting very few clients at a high price point Brandshrink (strategy session) and Brandup (execution): how