Focus Is Your Friend: How To Double Down On Marketing That Matters

Jen McClure is one of the original authorities on digital and social media. More than a decade ago, she anticipated the significant impact that these technologies would have on business, media, culture and society. This led her to cofound the Society for New Communications Research in 2005, a think tank focused on these technologies, which merged with The Conference Board in 2016. She now serves as a Program Director and Advisory Board Chair for The Conference Board. Jen is CEO of JEM Consulting & Advisory Services, a Silicon Valley-based consultancy dedicated to helping organizations gain competitive advantage through the use of digital and social media. Services include: digital transformation, strategy development, digital and social media audits and maturity assessments, digital due diligence for M&A, social selling and employee advocacy program development. Prior to founding JEM, she was VP of Digital & Social Media at Thomson Reuters, where she founded the company's Digital Center of Excelle