Focus Is Your Friend: How To Double Down On Marketing That Matters

Libby leads the client services team at IDMLOCO, a digital strategy agency at the intersection of public affairs and marketing. With more than ten years of digital agency experience, Libby understands not just how to develop and implement successful campaigns, but also how to deliver exceptional communication and service to her clients. A native Midwesterner, Libby has previously built and led digital agency teams for Campbell Mithun, AdFarm, and Flint Group, where her work for Blue Cross Blue Shield of North Dakota earned a PRSA Silver Anvil. In 2012, Libby developed and taught the first class on social media for professional communicators at Minnesota State University - Moorhead.   “Dedicate at least 10% of staff time to learning, R&D, and development because that makes your processes, ideas for clients, and everything else that you do stronger.” - Libby Hall What you’ll learn about in this episode: How to figure out what kind of website is right for you or your clients Using your website budget and