Focus Is Your Friend: How To Double Down On Marketing That Matters

In our final episode of February, we look back at some of the best social media and storytelling lessons we learned this month from Heather Hawkins, Liz O'Donnell, and host Lee Caraher’s solocast about activism.   “When your business and your message do not line up, you’re at risk. It’s marketing’s job to make them line up.” - Lee Caraher What you’ll learn about in this episode: Why you need to start telling your story (Heather Hawkins) How to start telling your story if you’ve never done it (Heather Hawkins) Why you have to get so good at telling your story that telling it becomes second nature (Heather Hawkins) Why your story must be told from an authentic place (Heather Hawkins) Don’t be tone deaf: why you can’t post “normal” content during inappropriate times and why you must turn social off when something hits (Liz O’Donnell) How to use Twitter Moments and Trending Topics to stay on top of current events on social (Liz O’Donnell) Why you need to up your social game (Liz O’Donnell) Listening to what ot