Focus Is Your Friend: How To Double Down On Marketing That Matters

Heather helps companies in the wellness and outdoor industries elevate their brand message to increase the positive impact they have on their consumers and communities. She believes a thoughtful communication program is about more than just volume, it's about identifying who matters most to your company in order to reach them in an authentic way. With an ever-expanding arsenal of earned, owned and paid communication tools, it's more important than ever to match the right consumer to the right channel and the right message for the past two-plus decades, she's been doing just that for consumer brands including CLIF Bar, Camelbak, Sega of America, Bell Helmets, Sony Computer Entertainment, Maroon 5 and more. She’d love to hear how she can help you, too. Away from her laptop, she's an endurance junkie who lives and breathes the wellness and outdoor lifestyle-- trail ultras, road marathons, triathlons, Mudders and more. If it sounds like a miserable way to spend a Sunday morning to most sane people, it's probably