Smc: School Marketing And Communications

In this episode, Charlie, Rita and Jose talk about Facebook’s decision to hide ‘likes’ and the science and reasoning behind it. In the Deep Dive segment, the hosts discuss TikTok and what school marketers need to know about this growing platform. The Question of the Week focuses on the difference between search volume and search traffic. In the Rants and Raves segment, the hosts discuss the recent battle between Vegemite and Marmite. Episode links: Facebook says it is testing removing the number of likes on posts so the platform doesn't 'feel like a competition' https://www.businessinsider.com.au/facebook-likes-remove-competition-2019-9 Headspace survey reveals social media the driving factor that leads to poor mental health in our children https://www.thecourier.com.au/story/6426309/social-media-leading-to-more-mental-ill-health-in-our-kids-headspace/ The science behind hiding likes on Facebook https://www.adnews.com.au/news/the-science-behind-hiding-likes-on-facebook#V8dttSsKKVe6VoOj.99 Mental Health Mon