Smc: School Marketing And Communications

In this episode, Charlie, Rita and Jose talk about R U OK? Day and the role school marketers play in promoting mental health conversations in schools. In the Deep Dive segment, the hosts discuss effective use of shopalites and shopalives, and how to generate and execute creative ideas. In the Rants and Raves segment, the group have a conversation about generational marketing and why school marketers need to be in touch with their target demographic. Episode links: R U OK? Day https://www.ruok.org.au/education 10 brands using digital to create great in-store experiences https://www.cmo.com.au/article/600758/10-brands-using-tech-create-great-in-store-experiences/ oOh! unveils interactive retail screens with sensory features https://www.cmo.com.au/article/586174/ooh-unveils-interactive-retail-screens-sensory-features/ In Russia, 30 squats will get you a train ticket https://www.wired.com/2013/11/squats-train-ticket/ Gen Zers vs. Millennials: How and why brands must know the difference https://jingdaily.com/ge