Online Business Realm

015: Creating A Character That Transcends All Sports And Making Money With Jim Sweeney In this episode, we chat with Jim Sweeney. The creator of Mike, the animated sports commentator that transcends all of the sports world.  Featured in the ESPN 30 for 30 documentary Playing For the Mob, Jim Sweeney is leaving his mark on the sports entertainment landscape. As creator, of the Trademarked MIKE cartoon sports character, Sweeney has carefully crafted his digital innovation to become the first animated brand to transcend all sports. MIKE will eventually be seen across TV, web, Jumbotron and mobile platforms. As the sports world’s ultimate talking head, MIKE pens a sports blog and has appeared commercially in 37 MIKE Sports Comic Books. All of the books contain clever sports comics and light-hearted commentaries with MIKE’s inventive observations. In May 2015, Jim launched a new podcast series named MIKE on Sports! The popular podcast is available on both iTunes and Stitcher Radio.  Links Mentioned In This Episode