Women In The Business Arena

“One of the first stages in growth is to have a really stable business foundation… When we have a really rocky foundation, we’re not able to grow effectively and eventually, we’re going to get exhausted and fail because we have exerted all of our money and effort.” This week on the Women in the Business Arena Podcast we discuss creating sustainable long-term growth in our businesses. There is a right way to grow your business and a wrong way. So often, women can get distracted by the ways others are growing or scaling their businesses. When you try to mimic the next steps of others, rather than following the right path for you, you can topple your business over like a house of cards. When you get out of sequence, it leads to overwhelm and exhaustion. In order to create sustainable growth, we have to follow the proper order, beginning first with a solid foundation. “So many people are doing what I call' hope marketing' or they're out there in the world throwing seeds out, hoping that some of those seeds might