Women In The Business Arena

“Before enlightenment, chop wood and carry water. After enlightenment, chop wood and carry water.” In this episode of Women in the Business Arena, Sonya and Laura discuss some strategies and perspectives on how to operate your business day-to-day. Many people see running a business as a “sexy” alternative to working in a 9 to 5. There is excitement about the freedom and a focus on the more glamorous side of running a business, but they fail to realise the reality around running a business. The operational side of running your business is the most important part. Many business owners have an illusion that one day they can make passive income or delegate the operations of their business to someone else, but this rarely happens. Operations is a part of your life as an entrepreneur, and instead of trying to pass it off, Sonya explains why it is important to learn to love it. She uses the Zen metaphor of “chopping wood and carrying water” to illustrate a more effective way to operate your business.  Whether y