Women In The Business Arena

“Sometimes we take the professional label and try to be perfect. We try to hide our emotions, feelings, imperfections… where we’re struggling… This is a misunderstanding of what professionalism is.” In this episode of Women in the Business Arena, Sonya and Laura explore the balance of professionalism and authenticity. So often, we let fear of losing credibility, oversharing, or the pressure of perfectionism determine how authentic we are with clients and coworkers. This is one side of the coin. On the other, while it is valuable to be authentic with who we are regardless of the situation, it is still crucial to recognize the responsibility we have to discern how much is appropriate to share in each context. We can be authentic, without burdening those around us.   “If you have a ‘good fit’ target market, they’re going to resonate with who you are. As long as you are responsible with yourself, being transparent about your lifestyle and your balance will resonate with your market.” A good rule to fol