Women In The Business Arena

“There’s an incongruence between what we say we want and what we put our money behind” In this week’s episode, we’re asking a question that we don’t really know the answer to but is a conversation that we need to be having in the business arena. How can we run a successful business if we’re not aligning our tactics with who we are as women? This incongruence can cause us to feel stuck and keeps us from creating the business and the life we really want. “We need more women who are really successful in their businesses and stand out in authentic ways” Let’s face it, we are still living in a world that is dominated by a masculine lens. The popular tactics in business are still the masculine ones, focused on getting rich quick, aggressive marketing tactics and manipulation. This can leave a lot of women feeling misaligned and incongruent with their business. Even women who hate the tactics still end up doing them. Partly, because they don’t know an alternative, and partly because they are seduced by the promi