Women In The Business Arena

“Your whole business is in service to your target market.” Most entrepreneurs set out to change the world with a MASSIVE goal to serve anyone and everyone they can. In theory, that sounds amazing. In reality, it not only doesn’t work, it lessens your impact. We have to define our niche in business to be able to make maximum impact on the people that we can serve. “No one has ever niched too much. Everyone is too broad.” In this episode, we take a look at the term “target market” and why it’s so important to have a niche in your business. Your target market is really just the people that your serving. Who resonates most deeply with the things you have to offer? Are you selling direct to consumers? Are you working one on one with clients? Are you selling services to businesses? We have to answer these questions in order to best serve the people we work with. “When we specialize, we’re actually focusing on our genius and we can be one of the best in that category.” If you’re talking to everyone, then you