Women In The Business Arena

“Many of us don’t really lose the WHY, but we lose the connection to it” When you’re running a business, it’s really easy to get lost in the details, the implementation, and day to day operations. Sometimes, we forget the WHY - Why we’re doing this in the first place, and what we really want to contribute to with the bigger picture in mind. Whether you’re a big picture person, or someone that thrives in the day to day details, you’ll find a ton of value in this episode. “Why is it so common for us to let our WHY drift away?” We know all too well what can happen when you let your “why” drift away. Things don’t come as naturally, and you feel the constant struggle of the day to day “hustle” that we can all so easily fall prey to. When you’re in perfect alignment with your why - you can feel the momentum begin to shift. The things you’ve been struggling to do simply seem easier and lighter. You begin to see success in the things you’re naturally gifted in and fight off feelings of burnout and self-doubt. “