Business Ideas For Smes And Start Ups

Take 2. Institutional Trust. In light of recent events, I have thought long and hard about continuing the podcast series - sales and marketing isn't top of most peoples personal or professional agendas, and quite rightly. This episode focuses on institutional trust - or lack of - specifically within Media and Government, typified through the day to day activities of both, projected through social media and broadcast channels. The Edelman Trust barometer gets a bit of kicking deservedly so, in my opinion and I reference some brilliant works by Alan De Botton and Randy Olson amongst others. Any questions or if you would like to get in touch - email paul@shift-control.co.uk