Business Ideas For Smes And Start Ups

Marketing has never been more complex than now. Channel proliferation. Social unconformity. Decreasing attention span. Big data. Small data. And then there is the myth of the 'Brand Story.' That is to say the myth that a brand story is anything more than just a poor mans sales pitch. A good brand story stands out for all of the right reasons - check out my podcast with Park Howell Shift Control Episode 17 - Park has it down to a very fine art and a set process. Check out www.businessofstory.com There are some people who just get it and Dave Linton is one of those At a recent seminar on the future of marketing in Belfast, I had the pleasure of listening to Dave, CEO of Madlug tell his remarkable 'brand' story. So compelling was it that I emailed him immediately to try and get him on the podcast. And here he is - his story is right in the sweet spot of everything the I believe to be good about marketing and the art of storytelling. Enjoy - and if you do enjoy, please share.