Business Ideas For Smes And Start Ups

“Sponsorship is the future of business” Jackie Fast, Pinpoint: How challenging the norm is the only route to success in selling sponsorship. Only someone who has successfully navigated the choppy (and occasionally murky) waters of sports marketing and sponsorship can make that claim with any confidence. As Fast points out in her book, advertising and marketing has changed. Media consumption and channel proliferation has made it harder for brands to fully engage with their audiences but if advertising has changes then it is fair to say that sponsorship has also changed. A logo on a shirt is never going to be enough. In fairness, it never was. There is greater demand on sports properties to demonstrate something beyond “equivalent media value” and greater pressure on brand owners and managers to make their sponsorship money work. Jackie Fast sold her sports marketing business, Slingshot Sponsorship having worked with Sir Richard Branson, Spotify, IBM, Renault, Haymarket Consumer publishing and Shell.