Business Ideas For Smes And Start Ups

SOSTAC® is a marketing planning framework used by business professionals globally and was voted in the Top 3 Business Models worldwide in the Chartered Institute of Marketing’s Centenary Poll. The architect and brains behind SOSTAC® is PR Smith, marketing consultant, mentor and coach, public speaker and author of best selling digital marketing books including. Digital Marketing Excellence and SOSTAC® Guide to The Perfect Digital marketing Strategy. in this episode PR breaks down SOSTAC® into the easy but highly effective stages, discusses the importance of 'internal" actions and gives some valuable advice for all marketeers on the importance of credibility over visibility. Check out www.prsmith.org and www.sostac.org