Business Ideas For Smes And Start Ups

It has never been harder for brands, organisations and businesses to stand out for the right reasons. Right now, everyone is short on time and overwhelmed with interruption and so to connect with any audience, your message needs to be succinct and easily understood. Park Howell, the driving force behind The Business of Story believes that a strong narrative can have an incredible impact on a business.Park Howell, Brand Story telling for business Technology and data may give us global reach and market intelligence but it is the ancient craft of storytelling, which truly helps make the connection between a brand and its audience. In Episode 17 of the Shift Control Podcast I discuss with Park the Hollywood origins of The Business of Story and how big business is waking up to the possibility of tried and tested storytelling techniques. Over the last number of years, on his Business of Story Podcast, Park has interviewed some of the very best content creators, advertising creatives, authors, professors, maker