Business Ideas For Smes And Start Ups

Delighted to be presenting this episode of the shift control podcast - in discussion with Carlo Pignataro author of the brilliant Sell With Style. Sell with Style: The Ultimate Guide to Luxury Selling is easily one of the best books on sales, branding and value delivery on the market. Carlo gives some great insights into personal branding, offering value and the idea of "perceived value" and shares some of his experience working for some of the biggest brands in the luxury market. It was a genuine honour for me to have this discussion with Carlo - and my first online / Skype podcast - so please forgive my first night nerves. Enjoy.