Sbam Shorts, Your Weekly Small Business Success Tip

There are many great reasons for entrepreneurs like you to belong to the Small Business Association of Michigan. “The primary value that I get through being involved in SBAM are the relationships with other business owners.” SBAM board member Dan Cherrin is the owner of North Coast Strategies, an independent public relations-public affairs consultancy based in Royal Oak. “When I got involved a few years ago, my priority in joining SBAM was not to get health insurance or discounts for UPS, it was to meet people and to network throughout the entire state. And now I can go all the way to the tip of the UP, to the corner of Michigan and Indiana, and know a business owner that I can reach out to and learn from, and there's so many businesses that we have in the state. It's really the diversity. It’s incredible.” And, Cherrin puts a lot of value on SBAM’s nonpartisan public policy agenda. “We have tremendous opportunities to engage public policy leaders from both sides of the aisle and bring them together for conve