Unleash Possible: A Podcast For B2b Sales And Marketing Leaders

Deciding to build a channel partner program is not the easy way out when it comes to selling your product. Channel programs need as much "tender loving marketing" as your own salesforce, if not more! Join Louis Gudema, author of "Bulleseye Marketing", as we explore what it takes to make a channel partner program a success, and when it's the right time to scale it within your sales efforts.