Unleash Possible: A Podcast For B2b Sales And Marketing Leaders

The 2018 Edelman Trust Barometer indicates that the U.S. has seen the largest decline in trust across every major institution since its inception 18 years ago. In this episode, Katie Martell, Executive Director at Boston Content and on-demand marketing strategist, addresses the implications of a declining trust amongst everyday Americans and the role of marketers in fixing the problem. Our customer base does not know who to trust. The notion of responsibility notwithstanding, we have a great opportunity set before us if we dedicate resources to rebuilding trust.