Unleash Possible: A Podcast For B2b Sales And Marketing Leaders
17: Redefining Account Based Marketing with Sangram Vajre
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:23:52
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Sinopsis
Account Based Marketing is a strategy, not a tool or technique. Sangram Vajre, Chief Evangelist and Co-Founder of Terminus and Host of the daily #FlipMyFunnel podcast, likes to think about ABM as a symphony where marketers create beautiful music by directing the musicians. Why is it important? And what conversations are marketers having now about the implementation and use of ABM?
