Megamarketer Coachcast For Contractors

Summary: In this month’s episode of the MegaMarketer Coachcast, Justin Jacobs is on the podcast today with Lynn Wise and they are covering a common experience for many contractors. Every contractor knows how frustrating it can be when a customer says that they can do the work themselves, so why do those same contractors do the same thing with their business? Key Lessons Learned: Do-it-Yourselfers Everybody has had the experience of talking to a potential customer who believes that they can probably take care of the work themselves. There is a ton of content on YouTube so they think they are only a couple of videos away from being an expert. This conversation is an opportunity to come to their rescue and remind them they would be dealing with electricity or advanced machinery, and they are better off deferring to the professionals. We all have a tendency to believe we are capable of taking care of ourselves and ignoring the advice of professionals. When that’s combined with our desire to save money, we can se