Megamarketer Coachcast For Contractors

In this week’s episode of the MegaMarketer Coachcast, hosts Justin Jacob and China Morissette talks about putting programs in place that will drastically change your business. Find out why the last thing your competitors want is for you to implement a customer retention system. Main Questions Asked: What is customer retention? Should contractors focus on digital or offline? Key Lessons Learned: Customer Retention Customer retention is basically the process of keeping the customers you have spent the time and energy to acquire. You should put in as much effort to keep your customers as you did to gain them in first place. We often fall into the trap of assuming that once someone does business with us they will continue to do business with us, which just isn’t true. Customer retention isn’t optional. The first thing you have to decide is who your customer is. According to the Pareto Principle, 80% of your revenue will come from 20% of your customers. You have to train yourself to look at your customer databa