Megamarketer Coachcast For Contractors

In this week’s episode of the MegaMarketer Coachcast, hosts Justin Jacobs brings on Allen Kent to discuss what’s working and not working in North Indiana and Kent Heating and Air. Main Questions Asked: What is your story? What are some things you did to establish yourself in the area? What changes have you seen over time? What does 2019 look like for you company? Key Lessons Learned: Kent Heating and Air Kent has been in business for 65 years and regard themselves as a marketing company. They specialize in the design and service of HVAC. They have a targeted customer acquisition program thanks to Hudsons Ink. Allen’s father started the company in 1954 and Allen purchased it in 1991. After four years of effort, the company moved into a brand new 7700 sq ft facility and set a sales record last year with a 14% in sales. Despite the big move Allen still found the time to make sure that everyone that worked there still had fun and got things done. Just because you’ve been around a long time, that doesn’t necess