Megamarketer Coachcast For Contractors

In this week’s episode of the MegaMarketer Coachcast, hosts Justin Jacob and China Morissette talks about how to balance your marketing holistically. They also go over how you should approach the end of the year season in preparation for 2019 and why retention may be the most important strategy you implement in your business. Main Questions Asked: Did you feel like you were being sold most of the time? What should contractors do right now? Key Lessons Learned: Marketing Hudsons Ink coaches against spending a ton of marketing dollars near the end of the year. People are spending money, but it’s mainly allocated for Christmas. The smarter contractors are using this time of year to figure out what they should be focusing on and getting organized for next year. A lot of contractors look back at what didn’t work over the past year and tend to want to cut those activities out completely. You should try to balance out your marketing so that when one thing doesn’t work, another effort picks up the slack. Don’t scr