Megamarketer Coachcast For Contractors

In this week’s episode of the MegaMarketer Coachcast, hosts Scott Smith and Sara Kathryn King discuss the topic of social listening to help you identify your next likely buyer. They also discuss a number of tactics you can use to drive repeat business and encourage positive reviews. Main Questions Asked: What is social listening? What are the platforms we should be thinking about? What is conversation growth? Key Lessons Learned: Social Listening A social marketer should always be on the lookout for new ways to approach and identify new buyers. Social listening is essentially putting your feelers out and hearing what people are talking about. It’s way of solving someone’s problem before they even realize it’s a problem. For example, someone complaining about their high energy bill is a perfect target for a contractor to connect with because they can probably offer them a solution. Spend time on the social networks that have the highest volume of conversation about things that are relevant to your brand. Wh