Megamarketer Coachcast For Contractors

In this week’s episode of the MegaMarketer Coachcast, hosts Scott Smith and Justin Jacobs discuss the basics of marketing by covering the 5 M’s of marketing. The 5 M’s cover nearly everything you need to know about marketing and building your business. Main Questions Asked: What are the five M’s? Key Lessons Learned: Message Identifying what you want to say is important. Marketers have a tendency to say everything they want to say in one spot but it’s a big mistake. People are distracted, you have a matter of seconds to communicate your message quickly. People will not read through a piece to learn every service that you offer. If you’re offering a service, get to the reason why they should call you for that service. Make sure your headlines are capturing their attention quickly. When you blend all your offers together, none of them stand out and they all lose effectiveness. Media The media can be almost anything including direct mail, YouTube videos, Facebook, or TV. The consensus for the last few years