Megamarketer Coachcast For Contractors

In this week’s episode of the MegaMarketer Coachcast, hosts Scott Smith and Justin Jacobs discuss list segmentation and why fishing in the right pond is the best way to catch fish. Main Questions Asked: How can I get the most out of my existing customer base? What does it mean to develop a customer avatar? How can I improve response rates? What is the best way to grow my list? How can I target a specific area without wasting money? What should my average value per customer be? What demographics should I look at when selecting a list? Do you have a recommendation for the number of prospects I should send to? Where can I get a list of prospects for my area? Key Lessons Learned: Loyalty Loyalty is a very popular word these days and it stretches across industries. Technology has enabled price shopping in retail but less so with larger purchases. In those situations, customers are looking for expertise. Price shopping may get the customer in the door, but service will keep them coming back. You don’t want to be